Facebook’s Audience Network for Mobile Web, now open to Publishers

FBtutorial.com — Since we recently enrolled our website FBtutorial.com for Facebook’s Audience Network for Mobile Web, there could be no better time to inform our readers that Audience Network by Facebook is open to Publishers; taken on Google’s Adsense for market share. The Facebook’s Audience Network for Mobile Web, is now in ‘Open Beta’.

Facebook Audience Network - Ads
Ad examples delivered by Facebook’s Audience Network on mobile app and mobile site

Since its October 2014 launch, Facebook’s Audience Network has been delivering real value for people, publishers and advertisers; and they shared that in the company’s Q4 2015, when they reached a billion dollar annual run rate for advertising spend through the Audience Network, with the bulk of that value claimed to be passed onto publishers.

According to the social network giant, Facebook’s Audience Network helps publishers monetize their mobile apps and mobile websites through access to over 3 million global Facebook advertisers.

Audience Network uses powerful people-based marketing to make it easy for publishers to show their audience better, more relevant ads while driving the best results for advertisers. Audience Network supports the most engaging and valuable formats with real-time optimization capabilities, like custom native units for display and video, as well as standard interstitial and banner formats.

The Audience Network extends Facebook’s people-based advertising beyond the Facebook platform. Publishers can monetize their mobile apps and mobile responsive website by showing ads that are targeted the same way as the ads on Facebook itself.

How does Facebook’s Audience Network work?

Facebook Audience Network
FBtutorial.com post about Facebook Audience Network

To go live and start earning with Facebook’s Audience Network, you have to first download and install Facebook’s SDK in your app or add code to your mobile website. Afterwards, you have to create and test ad placements within your app or mobile website. Note that, Audience Network for Mobile Web is currently in “Open Beta”, as of May 2016.

“When you have published your app in the iTunes or Google Play store, we’ll start running live ads, visible to the public, from Facebook in your app.”

According to information gathered from Audience Network by Facebook help community, when someone uses your app and visits a screen with a placement, your app will request an ad from Facebook. Audience Network runs an auction to determine the most relevant ad to show to the person using your app. This also applies Facebook ads on your mobile website.

Key Features and Functionality

The Audience Network by Facebook is now available for mobile web, bringing the value of native ad formats and people-based marketing to a new set of publishers, and enabling 3 million Facebook advertisers to reach more of the people they care about on mobile devices. 

Some key features include, but not limited to:

  • Creating ad placements by simply adding a JavaScript tag to your HTML page source code – no SDK needed.
  • Get instant access to diverse demand from 3M Facebook advertisers
  • Deliver personalized ad experiences through advanced people-based targeting
  • Chose from flexible native formats and standard banners

It’s easy to implement Audience Network placements on mobile website.

Facebook advertisers are running ads on Audience Network


Audience Network by Facebook advertising
Audience Network by Facebook advertising

According to the social network giant, Audience Network lets advertisers reach the same people both on Facebook and when they use your app or mobile website, increasing the number of places where an advertiser can connect with potential customers.

Facebook advertisers can show targeted ads to people based on age, gender, location, interests, and more. Advertisers care about reaching people who are likely to be interested in their product offerings.

  • Q: Are you currently using Audience Network by Facebook on your app or mobile site? Any positive experience so far? Would you ever monetize your web properties with Facebook’s Audience Network? Share your thoughts on FBtutorial.com!
  • To get started with Audience Network by Facebook, go here.

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